Our Response to the TGA Review of Perdays Pregnancy Iron & Vitamin C

Summary

The TGA issued PERDAY'S HEALTH FUNCTIONAL FOOD (AU) PTY LTD an infringement notice valued at $19,800 in relation to the alleged unlawful advertising of a listed medicine. The notice related to a website claim about dietary iron deficiency, which the TGA identified as not accepted as an indication for this medicine.

Separately, the TGA review also identified that labels on nine specific batches did not include a mandatory warning statement required for the ingredient iron.

We have removed the relevant website claim, recalled the affected batches at retailer level, updated the product label, and reviewed our internal process for product communications, including introducing additional review checks.

The affected batches are no longer in retail circulation. For Perdays Pregnancy Iron & Vitamin C, ARTG 374315, batches released from 1 December 2025 onward were required to carry a corrected label.

Perdays Pregnancy Iron & Vitamin C, ARTG 374315, is no longer produced by Perdays. Perdays Iron & Vitamin C is a separate listed medicine under ARTG 498046.

What Did the TGA Notice Relate To?

The TGA notice related to advertising for Perdays Pregnancy Iron & Vitamin C, a listed medicine included in the Australian Register of Therapeutic Goods under ARTG 374315.

The advertising issue concerned a website claim about dietary iron deficiency. The TGA identified that this claim was not accepted as an indication for this medicine, and the claim was removed from our website.

In Australia, listed medicines and their advertising are subject to requirements under the Therapeutic Goods Act 1989 and TGA guidance. This includes requirements around permitted indications and the way therapeutic claims are communicated to consumers.

What Did the TGA Review Find?

The TGA review identified two issues.

First, our website included a claim about dietary iron deficiency that was not accepted as an indication for Perdays Pregnancy Iron & Vitamin C, ARTG 374315.

Second, the labels on nine specific batches did not include the mandatory warning statement required for the ingredient iron.

These batches are no longer in retail circulation.

What Action Has Perdays Taken?

We took corrective action following the TGA review.

We removed the website claim identified by the TGA. We recalled the nine affected batches at retailer level. We also updated the product label so that batches released from 1 December 2025 onward carry a corrected label, including the required warning statement for the ingredient iron.

The infringement notice was paid in October 2025.

We have also reviewed our internal process for product claims and consumer-facing communications. This includes additional checks for website content, product pages, labels, advertising, email communication, social media content, and other public-facing materials.

Was There a Consumer-Level Recall?

No. The affected batches were recalled at retailer level.

This means the recall process was directed at removing affected stock from retail circulation. It was not a consumer-level recall.

If you have a product from one of the affected batch numbers listed above and have questions, please contact our customer support team at hello@perdays.com.au.

Does This Review Relate to the Current Perdays Iron & Vitamin C Product?

This TGA review relates specifically to Perdays Pregnancy Iron & Vitamin C, ARTG 374315.

Perdays Pregnancy Iron & Vitamin C, ARTG 374315, is no longer produced by Perdays.

Perdays Iron & Vitamin C is a separate listed medicine under ARTG 498046.

Consumers should check the product name, ARTG number and batch number on their packaging and follow the label for the product they have.

Is Perdays Pregnancy Iron & Vitamin C Still Permitted for Supply?

The TGA's published compliance report states that Perdays Pregnancy Iron & Vitamin C continues to be permitted for supply.

The TGA also advises that vitamin supplements should not replace a balanced diet.

Always read the label and follow the directions for use.

What Changed on the Website and Label?

The website claim about dietary iron deficiency was removed.

The product label for Perdays Pregnancy Iron & Vitamin C has also been updated to include the required warning statement for the ingredient iron. Product information has been updated and is continuing to be reviewed through our internal compliance process.

Does This Review Relate to Other Perdays Products?

This page relates specifically to Perdays Pregnancy Iron & Vitamin C, ARTG 374315, and the issues identified in the TGA review for that product.

Perdays Iron & Vitamin C is a separate listed medicine under ARTG 498046.

Consumers should read the label for the product they have and follow the directions for use.

Our Commitment to Responsible Product Communication

We take this matter seriously.

We are committed to providing consumers with accurate, clear, and responsible product information. We are also committed to supporting review of our product communications against applicable Australian therapeutic goods advertising and labelling requirements.

Following the TGA review, we have reviewed our internal process so that product claims, labels, website content, and marketing materials receive additional compliance checks before publication.

Our priority is to communicate clearly with consumers and to maintain responsible standards across our product information, advertising, and customer support materials.

Information for Consumers

Please read the label and follow the directions for use.

If you have a question about Perdays Pregnancy Iron & Vitamin C, Perdays Iron & Vitamin C, or an affected batch, please contact our customer support team at hello@perdays.com.au.

Frequently Asked Questions

Further Information